Cottar’s Camp × Rooted

CONTENT & SOCIAL · OCTOBER 2026

Cottar’s,
on camera.

A remarkable story.
A consistent presence.

One week on camp every quarter.
Fresh films, photography and a feed
managed by Rooted.

Prepared for Cottar’s Camp
By Rooted Social
Aerial view of Cottar’s Bush Villa in the Olderkesi Conservancy

INTRODUCING ROOTED

Why we started Rooted.

A steady, accountable
growth partner.

We started Rooted to help businesses navigate a fast-changing digital landscape.

We bring specialists and the right technology together, so the story, the creative and the people it reaches all work towards the same goal.

Mark Heath
Sebastian Friedrich

Mark Heath

Co-founder & CEO

Sebastian Friedrich

Co-founder & COO

SELECTED CLIENT WORK

Brands we work with.

From independent hotels to international names. Strategy, content and digital delivery.

Tatler Africa
ZIA Travel Atelier
Phoenix Aviation
ZIO Air
Aman
Peponi Hotel
TRAVELHOSPITALITYLUXURY LIFESTYLE

PROOF IN PRACTICE

Tatler Africa.

ORGANIC SOCIAL + PAID MEDIA

100Kfollowers in eight months
35M+total views across the work

Their editorial direction.
Our execution.

Audience research, creative production, daily publishing and paid distribution.

THE SAME DISCIPLINE FOR COTTAR’S

A clear story. Consistent delivery. A team that learns from the response.

Tatler Africa editorial and social work

WHAT WE PROPOSE

The plan for Cottar’s.

Cottar’s 1920s Camp veranda
01

Make the stories

Eric on camp for one week every quarter. At least 40 edited reels and a full set of stills.

02

Run the channels

Rooted plans, publishes and manages Instagram and Facebook throughout the quarter.

03

Learn and repeat

Audience research informs the shoot. Reporting informs the next one.

One focused partnership

Quarterly production and ongoing social management, built around Cottar’s people, heritage and the guest experience.

THE PERSON BEHIND THE CAMERA

Meet Eric Averdung.

Eric Averdung holding a cinema camera

YOUR PHOTOGRAPHER & FILMMAKER

Nature. People.
Stories with feeling.

A Kenyan photographer and filmmaker based in Nairobi, with a focus on wildlife, nature and conservation storytelling.

Eric shoots and edits your quarterly content. A week on camp gives him time to capture the quiet details as well as the moments everyone comes for.

Explore Eric’s portfolio ↗
ON LOCATIONOne week, every quarter.

Filming · Photography · Editing

THE COTTAR’S FILM

You can already
see the story.

Eric’s overview of Cottar’s.
A starting point for a continuing body of work.

Each quarterly shoot builds on it: more of the people, the wildlife, the details and the feeling of being there.

Film by Eric Averdung · 33 seconds

THE THINKING BEFORE THE SHOOT

Know who we’re talking to.

01 / LISTEN

What travellers
care about.

Through Pulsar, we listen to conversations around the Mara, private conservancies, family travel and conservation-led safaris.

QuestionsInterestsTravel intent

02 / UNDERSTAND

Who your
audience is.

With Audiense, we map your followers and relevant travel audiences: where they live, what they follow and who they trust.

MarketsInfluencesCommunities
A practical audience brief

Built at the start and refreshed before every shoot. Your team’s guest knowledge is part of it.

FROM BRIEF TO FINISHED WORK

How the content gets made.

40+

Edited reels, every quarter.

Plus a full set of stills. Shot and edited by Eric.

01

Listen

Turn audience research into a short, useful brief.

02

Plan

Agree the story bank, interviews and shot list.

03

Shoot

One week on camp, capturing people, place and the stay.

04

Edit

Eric edits. Rooted checks each piece against the brief.

05

Approve

Review the monthly calendar in your Rooted dashboard.

06

Publish

Content goes live across Instagram and Facebook.

INSTAGRAM & FACEBOOK

A feed worth following.

You approve the direction. We handle the day-to-day delivery.

YOUR WEEKLY RHYTHM

3reels
2carousels or stills
4–5stories
01

Your voice, consistently

Captions written for Cottar’s. Posts planned a month ahead and approved together.

02

An active community

Comments answered daily. Booking questions in DMs passed to your reservations team.

03

Both channels managed

Instagram leads the calendar. Facebook receives the same posts, formatted for the platform.

PAID SUPPORT

Give the best stories more reach.

Start with what
people respond to.

When a post performs well organically, we put a small budget behind it to reach more of the right people.

Publish→Learn→Boost

Boost management is included. Full paid advertising campaigns are a separate service.

SUGGESTED STARTING BUDGET

$300/ month

You set the budget and pay Meta directly.

  • Research guides the audiences
  • We select and manage the posts
  • Results included in your monthly report

MONTHLY REPORTING

A clear report.
A better next month.

One page, in plain English. We report enquiries separately from confirmed bookings.

01

Reach and follower growth, by country

02

The top five posts and why they worked

03

Social DMs and enquiries

04

Boost spend and results

05

What we change next month

BEFORE THE NEXT SHOOT

Review.
Learn.
Shoot again.

A quarterly call to review the response, agree the next stories and book Eric’s next week on camp.

THE DELIVERY PLAN

The first 90 days.

WEEK 1WEEK 2WEEK 3WEEK 4MONTH 2MONTH 3
Listen & planResearch, stories and shot list
Agree the brief
Film on campEric, one full week
Shoot
Edit & launchFirst reels ready to publish
Go live
Run the channelsPublish, manage, boost, report
Consistent delivery
Review & repeatPrepare the next shoot
Review
First reels live in week four

Subject to shoot dates, access and timely approval. The next quarterly shoot is planned at the end of month three.

THE COMMERCIALS

Your investment.

ONE QUARTERLY FEE

$7,500

Equivalent to $2,500 a month

Six-month minimum
Two quarterly shoots

Production and management.
One accountable team.

  • One week on camp with Eric every quarter
  • 40+ edited reels and a full stills set per quarter
  • Social listening, audience research and strategy
  • Instagram and Facebook posting and community
  • Boost management and monthly reporting
  • A quarterly review and next-shoot plan

Boost spend is separate, paid directly to Meta. Full paid ad campaigns and extra shoot days are not included. Fees exclude VAT and withholding tax.

THE PRACTICAL DETAILS

How we work together.

01

Six months to start

Two quarterly shoots. Then a rolling agreement with 30 days’ notice.

02

Quarterly in advance

$7,500 invoiced at the start of each quarter.

03

Hosted by Cottar’s

Full-board accommodation and transfers to and from camp for Eric during each shoot week.

04

You own the work

All footage and images belong to Cottar’s from day one.

05

One monthly approval

Review the calendar together. Share factual corrections and availability in good time.

06

Your reservations team

Rooted passes booking questions across. Your team manages availability, quotations and bookings.

MORE OF ROOTED

Beyond content and social.

The wider team is here when you need it. No need to add everything at once.

IN THIS PROPOSALContent production + Organic social

Paid media

Full campaigns that take people from discovering Cottar’s to making an enquiry.

Meta · Google · Audience intelligence

CRM & AI

Faster replies, organised enquiries and follow-up that keeps potential guests engaged.

Respond · Track · Nurture

Websites & apps

Beautiful, intuitive digital experiences that help interested travellers take the next step.

Design · Build · Optimise

Optional services, scoped and quoted separately when useful. This proposal remains focused on production and social management.

NEXT STEPS

Three steps to start.

01

Confirm.

Agree the scope. We send the agreement and first quarterly invoice.

02

Connect.

Kick off with your team and arrange access to Instagram and Facebook.

03

Plan.

Start the research and book Eric’s first week on camp.

Discuss the proposal ↗

A PERSONAL NOTE

A note from Mark.

Cottar’s has a story that deserves to be seen and understood: the heritage, the people and the care behind every stay.

Eric’s film shows what is already there. Our job is to turn that into a consistent presence, with fresh stories every quarter and a team making sure they reach the right people.

We’ll take responsibility for the work, keep the process clear and build on what your audience responds to.

Mark HeathFounder & CEO, Rootedmark@rootedsocial.co+254 701 665 440
Cottar’s guide with an eland

Cottar’s overview

Film by Eric Averdung